V/NO Wine is premium dealcoholized wine made in Napa Valley, California. Using traditional wine methods, the fruit is crushed, fermented and aged in stainless steel, and just prior to bottling, the alcohol is gently removed by cold filtration, leaving less than 0.5% alcohol. V/NO captures the health benefits of wine and is packaged in a unique and convenient bottle that doubles as a serving glass.
As Design Coordinator at BARetc., Emily rebranded V/NO Alcohol-Removed Wine. She updated the logo, color and type palettes and then used those to design business cards for the V/NO team.
Emily designed custom POS and print items to be used at the Nightclub & Bar Show in Las Vegas. She helped design the V/NO Brand Ambassador uniforms and created a branded photo overlay that could be applied to photos taken at the V/NO trade show booth.
She also collaborated with BARetc.'s Social Media Manager to rebrand V/NO's social media pages. Through photography, design, and copy writing, they developed multiple campaigns that increased social media engagement and followership, raised brand awareness, and drove sales by educating V/NO's target demographic about the product and inspiring them to live the "V/NO lifestyle".