Student project while studying at Texas State University
Tyler Candle Company is devoted to exploring and expanding the power of fragrance. With a special blend of soy, paraffin wax, and opulent fragrance oils, the ultimate aroma experience is created. To ensure even burning and maximum fragrance saturation, each candle is hand-poured in Tyler, Texas. Embrace fragrance, embrace luxury, embrace life.
In order to create a luxurious Tyler Candles experience, Emily designed an elegant logo, modernized the brand type palette, and incorporated a more relevant pattern and color palette. She conceptualized an organized and functional website, as well as sophisticated and efficient packaging. Finally, she refocused Tyler Candle Company by simplifying their product line and creating a consistent retail experience.