The Defining Moment Comprehensive Campaign
2018 American Marketing Association-San Antonio
Category: Higher Education/K-12
At St. Mary’s, the Communications Office designs all of the University’s marketing materials in-house. During my time there, I produced countless print, digital and environmental ads.
In Fall 2017, I developed the ad style for the $130 million Defining Moment Comprehensive Campaign, leading up to the announcement of the campaign’s fundraising goal. I redesigned the “Defining Moment 2.0” post-launch marketing campaign for Fall 2018. I redesigned the marketing campaign again in Spring 2019.