Flux Consignment sells like-new high fashion clothing in Austin, TX. Flux will pick up clothing items, prepare them for sale, then determine where to sell and how to price each piece on an item-by-item basis. Flux Consignment offers more money for clothes than resale stores like Plato's Closet and Buffalo Exchange, as well as extraordinary discounts off of high fashion items.
In order to establish Flux Consignment as a professional high fashion company, I created a consistent branding system, including a fashion-forward logo, bold geometric patterns, and a strong, simple color palette. I combined a lively art-deco-inspired display typeface with a functional sans-serif to modernize the brand aesthetics, effectively communicate to clients and consumers, and help viewers think of "consignment" in a new light. I repeated these key elements in the letterhead system, product hang tags, and responsive website to uphold the Flux experience. Finally, I ensured a consistent consumer experience by transferring the brand identity to all Flux social media platforms.