BARetc. is a full-service experiential marketing agency specializing in spirit, wine and beer elevation. Emily started out as BARetc.'s Creative Intern and was soon promoted to Graphic Design Coordinator. As the sole designer of the company, she created dynamic designs for BARetc. and worked with a wide variety of award-winning brands in the alcoholic beverage industry.
While working at BARetc. in Plano, Emily updated the logo, typography palette, and color palette. She then used those brand elements to create business cards for the BARetc. team.
She rebranded the BARetc. social media accounts and maintained a consistent online aesthetic by creating visuals for social media campaigns and misc. posts.
Emily revitalized BARetc's internal documents and training materials, which include engaging infographics she developed to educate brand ambassadors about the beverage industry. See the full infographics: Beer 101, Gin 101, Rum 101, Tequila 101, and Vodka 101!
She was also able to use her photography and t-shirt design skills, as well as experiment with new mediums, like chalk typography.