BARetc. is a full-service experiential marketing agency specializing in spirit, wine and beer elevation. I started out as BARetc.'s Creative Intern and was soon promoted to Graphic Design Coordinator. As the sole designer of the company, I created dynamic designs for BARetc. and worked with a wide variety of award-winning brands in the alcoholic beverage industry.
While working at BARetc. in Plano, I updated the logo, typography palette, and color palette. I then used those brand elements to create business cards for the BARetc. team.
I rebranded the BARetc. social media accounts and maintained a consistent online aesthetic by creating visuals for social media campaigns and misc. posts.
I revitalized BARetc's internal documents and training materials, which include engaging infographics I developed to educate brand ambassadors about the beverage industry. See the full infographics: Beer 101, Gin 101, Rum 101, Tequila 101, and Vodka 101!
I was also able to use my photography and t-shirt design skills, as well as experiment with new mediums, like chalk typography.